The Hillcrest Memory Foam Pillow is designed for a deep and restful sleep. It features a core of memory foam that molds to the shape of your head and neck, providing customised support. The pillow is infused with activated charcoal to absorb moisture, and it is encased in an aloe vera infused cover for an extra layer of softness. Assembly not applicable Firmness: Firm Note: Product may vary slightly from images due to photoshoot lighting conditions and screen settings, and/or where applicable, variation of natural materials (e.g. wood, marble and leather grains)